If the pain of waxing puts you off, hair removal cream and foam are the gentlest route to smooth skin. They work chemically, in a few minutes, completely painlessly — but there are a few things worth knowing to use them safely.

How do they work?

The cream's mild alkaline actives break down the hair's keratin at the skin's surface, so after a few minutes it simply wipes away. Because it doesn't remove from the root, you feel nothing — in return, results last a few days, a little longer than after shaving.

Cream or foam?

Classic cream is thicker and can be applied precisely. Foam spreads more easily and evenly, so it's more comfortable and faster over large areas (legs, arms). There's also a dedicated men's version optimised for coarser hair.

Safe use — 4 rules

  1. Patch test: test a small area 24 hours ahead.
  2. Timing: never leave it on longer than the packaging states.
  3. Area: only use it where the product is made for.
  4. After: rinse with lukewarm water and moisturise — avoid perfumed products right afterwards.

If you're after longer-lasting, root-level results, read our cream vs wax comparison; you'll find the full range on the depilatory creams page.

Frequently asked questions

How does hair removal cream work?

The cream's mild alkaline actives break down the keratin structure of the hair at the skin's surface, so after a few minutes it simply wipes away. It doesn't remove from the root, which is why it's completely painless.

How long does hair removal cream last?

Because it works at skin level, results last a few days — usually a little longer than shaving. In return there's no risk of cuts, and regrowth isn't sharp-edged.

Is it safe for the face or bikini line?

Only use it on the area the product is specifically made for, and always do a patch test in the crook of your arm 24 hours ahead. The sensitive-skin version has a gentler formula.

What is the difference between cream, foam and wax?

Cream and foam work chemically and painlessly at skin level (a few days of results). Wax pulls from the root (3–4 weeks) but hurts. Foam spreads more easily and evenly, so it's more comfortable over larger areas.

See the depilatory creams

Cream and foam for every skin type, with a dedicated version for men — painless hair removal.

Open creams →